Titles
Get practical tips for page titles that display on search engine result pages, browser tabs and sitemaps.

Each webpage should have a unique and descriptive page title that lets the user know the topic or purpose of the page.

Titles show up in search engines as the “name” of the page. They also display in browser tabs and on site maps.
Learn more about 2.4.2 Page Titled (Level A)
Practical Tips for Titles
- Use keywords that you expect people to search for
- Describe what type of content is on the page
- Make similar to the page’s H1 if possible
- Keep it short — aim for between 30–60 characters
- Use unique titles for every page on your site
- Write a title that makes sense on its own