Key Elements of User Experience
Learn key elements of user experience and how they relate to one another, including content, search engine optimization (SEO), information architecture (IA), wayfinding, user interface (UI) design, and layout.

Discover six interrelated ideas that contribute heavily to user experience.
User Experience
Learn about user experience, the concept that encompasses all aspects of a user’s interaction with a website.
Content
Learn about content — words, imagery and other media put on individual webpages — and content strategy.
Search Engine Optimization
Learn about SEO, which helps make your content discoverable by people and search engines.
Information Architecture
Learn about how websites are organized and get tips specific for Texas A&M websites.
Wayfinding
Discover how navigation components help a user know where they are and where they can go on a website.
User Interface
Learn about user interfaces (UI) and their impact on usability.
Layout
Discover how your page layout is how content looks when it is put into the user interface (UI).