Get introduced to six common UX research methods that can be used to help identify a websites’ effectiveness.

Learn about ways to identify, record and assess content and information architecture on an existing website.

Learn how to use a few key analytics that can help you assess what content is essential to keep and what may be safe to remove.

Learn how keyword analysis can help you identify keywords to strategically integrate into your content to help your SEO.

Learn how interviews and surveys can help you gain insight into the wants and needs of your stakeholders and target audience.

Chapter 6

User Personas

Learn how to use personas to help remember who you are making a website for as you work on a site rebuild.

Chapter 7

Card Sorting

Learn how card sorting can help you brainstorm how to organize content on your website.