Interviews and Surveys
Learn how interviews and surveys can help you gain insight into the wants and needs of your stakeholders and target audience.
Interviews and surveys are two UX research methods that can help you gain insight into the wants and needs of your stakeholders and target audience.
Interviews
Interviews are a great way to gain insight into your website’s usability and effectiveness.
In UX research, there are two main types of interviews: stakeholder interviews and user interviews. In both interview types, you will either meet one-on-one or with a small group of people and ask a series of predefined questions. It is very helpful to have a dedicated interviewer and a dedicated note taker to keep the conversation moving while not missing important insights.
Stakeholder Interviews
Stakeholder interviews is a conversation with a person with a vested interest in the website with a goal of gathering insights to drive the project’s success.
Stakeholder interviews help you define the business objectives your website needs to meet in order to be successful. They also help get buy-in into your project, helping lead to the overall successful reception of your final website.
Learn more in Nielsen Norman Group’s Stakeholder Interviews 101
User Interviews
UX research method where an interviewer asks participants who represent a website’s audience questions related to their experience and desires related to a website.
User interviews can help you determine how successful your site is in terms of how well a user can find information and accomplish an objective. They can also help define what your target audience is interested in being able to find and do on your website.
Learn more in Nielsen Norman Group’s User Interviews 101
Surveys
Surveys are another UX research method to gather information from people outside of your team. You can send surveys using tools like Qualtrics or Google Forms to stakeholders or a representative sample of your target audience.
Because we work at a university, you may need to get special approval to conduct a survey from the Institutional Review Board (IRB) and/or your leadership.
Learn more about how to run surveys at every stage of the design cycle.