User Experience
Learn about user experience, the concept that encompasses all aspects of a user’s interaction with a website.


Nielsen Norman Group defines “user experience” as “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” When thinking about websites, user experience typically refers to how a person feels about an interaction with the website, and therefore with the company that owns it.
Our Philosophy
Creating usable, accessible and brand-compliant websites will improve the reputation of Texas A&M University and increase the likelihood of a website’s goals being met.
Additionally, websites that look and function similarly will increase site users’ confidence that they are using a Texas A&M website and improve their ability to find information.
That’s one of the main reasons why we created Aggie UX, Texas A&M’s brand-compliant, accessible and user-focused design system and framework for Texas A&M websites. Learn more about Aggie UX in the AUX 101 learning path.
Other Aggie UX Resources
In addition to creating a web design system to help make Texas A&M websites look and behave in the same way, we have also created a library of resources to help you:
- Write effective and accessible web content (AUX 110 learning path)
- Plan for and organize your site’s content (AUX 120 learning path)
- Design compelling websites using Aggie UX (AUX 201 learning path)